Marketing Solutions

BRIEF PROFILE

TARGET AUDIENCE

TELESEMANA.COM IS THE LEADING ONLINE MULTIMEDIA & MULTIPLATFORM PUBLICATION COVERING THE TELECOMMUNICATIONS INDUSTRY FOR TELECOM PROFESSIONALS IN LATIN AMERICA.

Since 2003, TeleSemana.com provides innovative marketing tools to deliver cost-effective targeted solutions to reach telecom professionals in Latin America.

Professional Audience: Wireless and wireline carrier executives, ISPs, infrastructure companies, device makers, software firms i.e. BSS/OSS and developers.

Thousands of leading executives from more than 150 wireless, fixed, satellite and cable providers and more than 60 regulatory and government agencies in the region access TeleSemana.com on a daily basis.

Whether you want to raise your company’s profile through branding, thought leadership or lead generation, TeleSemana.com provides innovative solutions to tackle your needs.

QUICK FACTS

13 years covering the telecom industry

16,000+ Subscribers

100+ expert writers and contributors

50+ news, analysis, videos, interviews and special reports per week

Blogs by industry leaders

 400+ webinars with 8,000+ attendees

Online conferences

Leadership workshops

Preferred partner and flagship publication of leading industry events

READERSHIP BREAKDOWN

SUBS BY REGION %

  • Southern Cone
  • Andean Region
  • Mexico & Central America
  • Brazil
  • USA
  • Others

SUBS BY POSITION %

  • Marketing
  • CEO/President
  • Others
  • Engineering
  • Analysts
  • Journalists

SUBS BY TYPE %

  • Service Providers
  • OEMs
  • Government entities
  • Consulting / Analysts
  • Journalists
  • Others

NEWSLETTER ADVERTISING

2

FREQUENCY WEEKLY

CIRCULATION 16,000+ SUBSCRIBERS

TeleSemana Weekly Newsletter features engaging content sent to 16,000+ qualified professionals. Highly effective for driving brand awareness. Place an ad on TeleSemana Weekly Newsletter and you are speaking directly to your potential customers.

WHAT YOU GET

Prominent visibility, placements adjacent editorial content

Full campaign reporting: opens, clicks and click-throughs

WEBSITE ADVERTISING

VISITORS 25,000+ MONTHLY

PAGE VIEWS 50,000+ MONTHLY

Different advertising placements to ensure your message gets the attention it deserves. Your brand adjacent to the voice of the most talented journalists in Latin America’s telecom industry.

WHAT YOU GET

Responsive design

Strong share of voice

Highest impressions

E-BLAST

YOU PROVIDE US WITH YOUR HTML AND WE DELIVER IT ON YOUR BEHALF TO TELESEMANA.COM SUBSCRIBERS.

Dedicated HTML blast to TeleSemana.com 16,000+ Subs

Pre-send testing provided

Report on delivery, opens and clicks

4

WEBINAR

EDITORIAL WEBINAR

TeleSemana.com editorial team selects topics, creates agenda accordingly and recruits expert speakers from associations and/ or analysts firms.

Select the session most relevant to your core business among a list carefully selected by TeleSemana.com editorial team, and join the discussion with other industry parties, such as industry analysts and associations, to share your company view on an specific topic or area.

WHAT YOU GET

Full set up and logistical support

An editorial moderator and publication co-branding

Agenda creation and speaker recruitment

15-Minute speaking opportunity

An integrated marketing campaign to drive registrations to the event

Q&A session through LIVE Q&A digital platform

Full post-event reporting, list of registrants with contact information and also questions asked

12-month archive for on-demand promotional use

webinar2

CUSTOM WEBINAR

For companies looking for full control of the message and content, a TeleSemana.com custom Webinar is the right choice. TeleSemana.com will work with you to host, promote and deliver an online session that engages your target audience, while capturing leads.

You are in full control of the content, and are also free to invite a partner, customer, or industry personality to speak at your webinar.

WHAT YOU GET

Full set up and logistical support

An editorial moderator and publication co-branding

60-Minute speaking opportunity

Up to three speakers from sponsor

An integrated marketing campaign to drive registrations to the event

Q&A session through LIVE Q&A digital platform

Full post-event reporting, list of registrants with contact information and also questions asked

12-month archive for on-demand promotional use

webinar

WEBINAR CERTIFICATES

Create and deliver complementing sessions. Launch a Webinar Certificate Program for greater engagement with your prospects. Webinar Certificates are series of webinars with a common topic. Those that participate on all sessions (either ‘live’ or on demand) automatically receive a Webinar Certificate (TeleSemana.com co-branded).

WHAT YOU GET

Full set up and logistical support

An editorial moderator and publication co-branding

Three custom webinars running in three consecutive weeks

Four weeks prior to the first webinar, webinar certificate landing page goes live

Additional content (white papers, videos, etc) can be included on landing page

Eight (8) emails blast are sent to TeleSemana.com 16K subscribers announcing the certificate program, including sponsor’s brand

Two emails per webinar are distributed to remind subs about the webinar taking place that particular week

All webinars part of the Certificate are active for on demand access for at least 12 months

Full post-event reporting, including individual stats, unique registrants and awarded certificates

Attendees that complete the full program get a Certificate (TeleSemana.com co-branded)

Post-event campaign encouraging attendees to complete the program

Sponsor receives regular updates with new registrants

WHY A TELESEMANA.COM WEBINAR CERTIFICATE?

Regional reach

380+ unique registrants

51% service providers

Establish a relationship with your prospects and build trust

Get your company seen as a trusted advisor and thought leader

ATTENDANCE BY REGION %

  • Andean Region
  • Mexico & Central America
  • Southern Cone
  • Others
  • Caribbean
  • Brazil

ADVERTORIALS

YOU PROVIDE US WITH YOUR ADVERTORIAL AND WE HOST AND PROMOTE IT TO TELESEMANA.COM AUDIENCE.

WHAT YOU GET

Article credited to Sponsor and its author

Homepage promotion of article for high visibility

Content presented similarly to TeleSemana.com stories, but labeled as Sponsor Content to maintain transparency and trust with your prospects

Content featured in TeleSemana Weekly Newsletter, stating it is a sponsored content

Social sharing tools both in Advertorial and author’s bio

SERP (search engine results page)

After high traffic period, article will still remain available on the section

DON’T HAVE AN ADVERTORIAL?

Different advertising placements to ensure your message gets the attention it deserves. Your brand adjacent to the voice of the most talented journalists in Latin America’s telecom industry.

advert

WHITE PAPER

WHITE PAPER

Partnering with TeleSemana.com.com allows you to get in front of our large database of subscribers –your potential customers– in the telecommunications industry in Latin America. The White Paper Promotion Package includes weekly lead reporting.

WHITE PAPER PLUS

Our team of editors will help ensure your white papers get the attention of decision-makers and influencers. Based on your existing white paper, our editors will produce a brief introduction to provide additional contextual information resulting in a more engaging piece of information. The white paper with the introduction, under a co-branded cover, is promoted through an integrated marketing campaign to capture leads.

EDITORIAL SURVEYS

Get TeleSemana.com to conduct a survey among your key prospects. Our editors will produce a executive summary (pdf) after analyzing the data provided by survey respondents.

ALIGN YOUR BRAND WITH THOUGHTFUL TELESEMANA.COM REPORTING ON A RELEVANT, TOP-OF-MIND TOPIC THAT INCLUDES NEW DATA POINT.

Survey among executives from different telecom operators across the region

Full report with results, stats and graphs

Sponsor logo will appear on executive summary (pdf)

Promotion and distribution of report with results

Promo box (widget) on Homepage

Promo box (widget) featured TeleSemana Weekly Newsletter

Listing Page

Landing Page

SERP (search engine results page)

Email sent to TeleSemana.com subscribers (push marketing)

Lead capture, weekly reporting

CUSTOM EVENTS

TELESEMANA.COM LEADERSHIP WORKSHOPS ARE SINGLE COUNTRY FOCUSED HIGH-LEVEL BY INVITATION ONLY EVENTS TARGETING TELECOM SERVICE PROVIDERS.

A unique networking opportunity for OEMs and industry organizations, allowing face to face interaction with key decision makers at every operator from the host country. Companies are always looking for cost-efficient ways to approach their customers in a vast region like Latin America.

While TeleSemana.com webinars guarantee a regional reach targeting operators across the region, leadership workshops target operators from a single country, offering intimacy with prospects and clients. From single events to road shows visiting several countries, either multi-sponsored or custom workshops, TeleSemana.com provides a turn-key solution.

WHY A TELESEMANA.COM LEADERSHIP WORKSHOP?

Develop new contacts and sales leads

Meet with operators’ executives that influence investment decisions

Learn first hand about new business opportunities in key Latin American markets

Strengthen your bonds with future or existing clients

Stay ahead of the competition

ATTENDANCE BY TITLE %

  • Manager
  • Engineer
  • Analyst
  • Director
  • C-Level
  • Other

ONLINE CONFERENCES

The rules of engagement are changing. In the land of online conferences time constraint does not apply, as interaction happens before, during, and most importantly after the event, when the information has been delivered and conversations can flourish.

Each TeleSemana.com online conference has also its own discussion group. Once a user registers to a conference, it gets registered to the discussion group devoted to that conference. For example, the 1,500+ users that registered to IoT LATAM SUMMIT 2016, have become members of the IoT Discussion Group. All interactions from IoT LATAM SUMMIT 2016 got synchronized with the discussion wall on the IoT Discussion Group, centralizing all discussions in one single place.

In 2017, these users will be able to interact with each other and the conference speakers way ahead the IoT LATAM SUMMIT 2017, creating a more engaging environment. Any registered member can place comments on the Discussion Groups, however only supporting organizations and sponsors are upgraded to moderator status, getting extra visibility and getting access to additional features.

UPCOMING CONFERENCES IN 2017

BCN2017 LATAM SUMMIT

DIGITAL TRANSFORMATION LATAM SUMMIT 2017

IoT LATAM SUMMIT 2017

WHY ONLINE CONFERENCES?

Pan-regional reach for a portion of the cost of in-person activities

Engage with operators’ executives that influence investment decisions

Feature your brand side by side with leading industry bodies and associations

Raise your company profile in a simple cost-effective way

Lead capture, lead nurturing: get access to hundreds of qualified leads

AVERAGE FIGURES FROM 2016 CONFERENCES

1,350+ registrants

 A truly regional audience from 21 countries

Attendees from 120+ telecom operators

55% executives from telecom operators in LATAM

SHOW COVERAGES

RAISE YOUR EVENT PROFILE BY REACHING 16,000+ TELECOM PROFESSIONALS ACROSS LATIN AMERICA.

Take your trade show, conference or custom event beyond the boundaries of the convention center or hotel facility. TeleSemana.com produces onsite coverages from your event, including multi-cam video interviews with attendees, sponsors, speakers and delegates.

WHY A TELESEMANA.COM SHOW COVERAGE?

Allow your exhibitor/sponsors to have extra visibility outside the event itself

Allow executives across LATAM to engage with the event and sponsors remotely

Take your event online through quality video content TeleSemana.com co-branded

Let potential prospects know what they have missed, and generate new business

PACKAGE INCLUDES

Microsite creation

Microsite listed as a exclusive channel within TeleSemana.com

Event logo included on intro of every video interview

Interviews with Event attendees, speakers, sponsors and organizer executives

2x e-blast to TeleSemana.com 16,000+ subs promoting event dedicated webpage, during and after the show

2-Month banner in TeleSemana.com homepage promoting Event

1-Month banner in TeleSemana Weekly Newsletter promoting Event

Event listed on TeleSemana Event Calendar (enhanced)

Dedicated webpage available for a minimum of 12 months

VIDEO PRODUCTION SERVICES

Need a corporate video? An interview with a C-Level executive from your company or one of your clients, TeleSemana.com provides video production services and distribution. We provide all the elements you need for your production, from studio, camera and crew hire, to creative briefs, scripting, actors, voice-overs, music, graphics and post-production.

video1

CUSTOM ONLINE EVENTS

RAISE YOUR EVENT PROFILE BY REACHING 16,000+ TELECOM PROFESSIONALS ACROSS LATIN AMERICA.

As a marketer, you may have already faced the challenge of driving attendance to your custom online events, specially in a region like Latin America with more than 20 countries distant from each other, and air travel being also a barrier due to high prices and operators’ tight budgets.

Why don’t you extend your reach by producing a Latin American oriented custom online event. TeleSemana does it all for you. How?

We travel to your headquarters and record your event presentations. On a given date, after hundreds of telecom executives have pre registered to your custom online event, all presentations are made available for operators to watch. After the launch date, all content remains available for a period of up to 12 months within the event microsite and your executives can still interact with participants on an on-demand basis.

WHY A TELESEMANA.COM CUSTOM ONLINE EVENT?

Strengthen your bonds with future or existing clients

Engage with operators’ executives that influence investment decisions

Develop new contacts and sales leads and generate new business

Stay ahead of the competition

Take your event online through quality video content

Raise your company profile in a simple cost-effective way

PACKAGE INCLUDES

Event agenda planning

Microsite creation branded with your company brand

Microsite available for up to 12 months

Microsite listed as a exclusive channel within TeleSemana.com

Video production services and distribution

Creative briefs, scripting, actors, voice-overs, music, graphics and post-production

Technical support onsite

Event and company logo included on intro of every video and presentations

6x e-blast to TeleSemana.com 16,000+ subs promoting event microsite before during and after the show

2-month banner in TeleSemana.com homepage promoting event

2-month banner in TeleSemana Weekly newsletter promoting event

Event listed on TeleSemana Event Calendar (enhanced)

Lead capturing: full reporting, including individual stats, views, social media sharing, etc

JUAN GIMENEZ
Marketing Director
+54 9 11 6561 6165
juan.gimenez@telesemana.com

Current template: full-width.php