Liberty Latin América confía en identidad digital para relacionarse con clientes y reducir churn

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Mobile 360 Latinoamérica – Liberty Latin America ha emprendido un camino de expansión con la compra de varias compañías en la región. En este camino, decidió trabajar primero en crear una identidad digital de los usuario con el objetivo de tener una visión general en vez de en silos, como tenía hasta entonces en sus sistemas. Amilkar Torres, responsable de Producto en Liberty Latin America, explicó a TeleSemana.com como está trabajando le compañía en integrar las nuevas operaciones y aprovechar la identidad digital para mejorar el relacionamiento y reducir el churn.

Etiquetas:Cable & Wireless, identidad digital, Liberty Latin America

Por

Leticia Pautasio

Leticia Pautasio es periodista y Licenciada en Comunicación Social por la Universidad Nacional de Quilmes (Buenos Aires, Argentina). Durante su carrera profesional se desempeñó en gráfica, radio y medios de comunicación en línea. Desde 2009 se especializa en tecnología, telecomunicaciones y negocios; cubriendo la realidad del sector en América latina. En 2013 obtuvo el diplomado "El Periodista Latinoamericano como agente y líder en el desarrollo social" del Instituto Tecnológico y de Estudios Superiores de Monterrey (México). Contacto: [email protected]

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Liberty Latin América confía en identidad digital para relacionarse con clientes y reducir churn

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