Evolving 5G Experience
Enhancing Customer Satisfaction on the Journey from 4G to 5G
14 & 16 October, 2020
9:00 am CDT | 11:00 am CLT | 11:00 am ART
*Simultaneous interpretation available
Operator’s worldwide are preparing themselves for the arrival of 5G and the key question is not when they will launch the technology, but how they will do it considering that they will have to do it while still managing previous mobile generations, especially 4G, without degrading performance and user experience. In fact, the whole idea of launching 5G is, among other things, to improve those two parameters: performance and user experience, and thus managing the transition efficiently is paramount for all operators in Latin America.
This two-day virtual conference will provide operators with strategic clues as to how they can migrate from 4G to 5G in a cost-effective and revenue-aware way, while improving network performance and user experience. The event will be organized across two days, one more strategic and one more technical, Latin American operators will have a fresh view as to how they can develop the right path towards their 5G implementations in the near future.
Looking to build your 5G network faster, leverage your existing network, maintain customer experience, and operate with less complexity? Register for the event today.
FEATURED SPEAKERS

Rafael A. Junquera
Co-Founder & Editorial Director
TeleSemana.com

Tom Foottit
VP Product Management
Accedian

Manuel Puron
Telco Specialist Solutions Architect
Amazon Web Services (AWS)

Eduardo Tude
President
Teleco

Ramiro Nobre
Vice President of Global Strategy and Solutions
Accedian

Alberto Silva
Associate Partner
Bain & Company

Raul Ivo Faller
CEO
youcast!

Fernando Saiz Maregatti
Director of Regulation and Corporate Affairs
Telefónica/Movistar Chile

Marcus Loureiro
General Director
Sixbell Brasil

Leonardo Capdeville
CTO
TIM Brasil

Hugo Salazar
Engineering and Implementation Director
Claro Colombia

Hiroko Ashida
LATAM Business Development, CSP Solution Division, Global Business Unit
NEC Corporation
14
OCTOBER
Day 1
9:00 am CDT
10:00 am CLT
11:00 am ART
*Simultaneous interpretation available
9:00 – 9:30 – KEYNOTE – 5G and fiber deployments form the tandem that should boost the operators’ business
Fernando Saiz Maregatti, Director of Regulation and Corporate Affairs, Telefónica/Movistar Chile
9:30 – 9:50 – 4G and 5G LATAM status ¿who is next?
Rafael A. Junquera, Director Editorial, TeleSemana.com
- Uruguay and Brazil have already launched 5G ¿what are their plans?
- Other markets are preparing their 5G launches and we explore who is next and why
9:50 – 10:10 – How high quality performance data drives user experience outcomes in the cloud and 5G era
Ramiro Nobre, Vice President of Global Strategy and Solutions, Accedian
- The operational and technical challenges that the evolution from 4G to 5G will brings and how these will affect customer satisfaction
- Slow is the new down: how high quality performance data can help you avoid degradations and improve user experience
- What are the critical building blocks for differentiated, assured 5G services?
10:10 – 10:30 – 5G monetization, building new services, performance as move from 4G to 5G
Eduardo Tude, President, Teleco
- What new services are enabled with 5G lower latency and higher speed?
- The new 5G services for the B2B market represent an opportunity to increase revenue in this segment
10:30 – 10:50 – Digital User Engagement in 5G
Manuel Puron, Telco Specialist Solutions Architect, Amazon Web Services (AWS)
- User experiences have evolved over the years, personalization and possible immersion in the coming years will radically change the relationship between services, brands and customers
- Multi-access Edge Computing (MEC) and its impact on different industries
- Challenges of deploying MEC with 5G
- Integrating hybrid architectures in 5G and edge strategy
10:50 – 11:00 – Wrap-Up
16
OCTOBER
Day 2
9:00 am CDT
10:00 am CLT
11:00 am ART
*Simultaneous interpretation available
9:00 – 9:30 – KEYNOTE – Evolving the network and services efficiently to 5G
Hugo Salazar, Engineering and Implementation Director, Claro Colombia
9:30 – 9:50 – Adapting performance troubleshooting to the speed and volume of 5G services
Tom Foottit, VP Product Management, Accedian
- How to combine ultra-granular active and passive performance data with microsecond sampling and analytics to get an end-to-end view of performance and user experience
- The required granularity needed to detect hidden microbursts and performance degradations, and how machine learning helps to identify patterns and anomalies to proactively predict congestion and automate fixes
- Key considerations for performance management solutions that can interoperate with existing and future and evolve with your network as you move from 4G to 5G
9:50 – 10:10 – TIM’s path and strategy in 5G
Leonardo Capdeville, CTO, TIM Brasil
10:10 – 10:30 – Taking care of the EDGE to meet user expectations
Alberto Silva, Associate Partner, Bain & Company
10:30 – 10:50 – Panel: Customer Experience in the 5G era
Marcus Loureiro, General Director, Sixbell Brasil
Raul Ivo Faller, CEO, youcast!
Hiroko Ashida, LATAM Business Development, Service Provider Solution Division, Global Business Unit, NEC Corporation
Moderator: Rafael A. Junquera, Director Editorial, TeleSemana.com
10:50 – 11:00 – Wrap-Up
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