Virgin Mobile espera alcanzar un millón de usuarios en México durante 2015, aseguró Germán Olivera, director de Mercadotecnia del operador móvil virtual (MVNO, por sus siglas en inglés), a la edición local de la revista Forbes.
Lejos de conquistar esta meta por medio de una guerra de precios, la firma se enfocará en seducir al mercado de emprendedores, establecer nuevas alianzas empresariales y preparar innovadoras ofertas de servicio para el cliente final.
En ese sentido, presentó la semana pasada tres planes sin contrato, que van desde los 200 pesos mexicanos (13,6 dólares) hasta los 500 pesos (34 dólares) y permiten pasar al próximo mes los minutos y megas no utilizados, siempre y cuando se renueve el paquete.
Además, bajó las tarifas de llamadas por minuto de dos pesos (0,13 dólares) a un peso (0,06 dólares). Según Olivera, la reacción del mercado a estas medidas “ha sido extremadamente positiva” y resultó en un aumento de tráfico relevante.
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