It is a matter of trust

Buying behaviour is led by analytical decisions based on quality information. Our challenge as marketers is to provide the data for our potentials buyers to make wiser decisions. Not only that, we also have to provide our salesforce with tools to create demand, and generate revenue. This is not so simple. Your prospects not only take decision based on facts.

There is another key element on this simple but at the same time complex equation. TRUST.

We, as buyers, feel comfortable buying to companies and individuals we trust. So your next challenge as a marketer is to build this trust. Trust on your brand, on your products and services, but also trust on those that represent your organization ‘on the ground’. 

Last March, announced the winner of the 2015 Best Webinar Speaker Award. The award this year went to Pablo Strika, Regional VP Latin America at Metaswitch. Alongside Pablo another four nominees were recongized for their contribution and professionalism during their participation at Webinars in the calendar year 2015.

Nominations were announced in January, and during the following months, the list of nominees was heavily promoted through TeleSemana multiple channels including Twitter, Facebook, newsletters, e-blasts, etc. 

These five industry professionals, are now regarded as thought leaders, becoming a trustworthy source of knowledge in their field. In other words, not only the company they represent benefited from being in the spotlight in front of potential buyers, but also them as the face of their organizations have gained recognition and trust from those prospects.

Encourage your team members to participate at virtual events to network and mentor others. As a marketer, you can play an important role in raising your team’s profile externally. Draw an influential, engaged audience with a TeleSemana-hosted webinar program. Don’t miss the opportunity to engage with decision makers in LATAM, find out more about TeleSemana-hosted webinar program. Click here

With over 16 years of experience in B2B events, digital media and online marketing, Mr. Gimenez has devoted the last 14 years to developing marketing initiatives in the telecom industry. He has led the marketing team at since its inception in 2003, positioning the company as one of the leading telecom specialized media in Latin America. He has participated in numerous events in Latin America, USA and Europe. His academic background includes a BA in International Business from the Universidad de la Marina Mercante (UDEMM) in Buenos Aires, and has completed various courses in the area of digital marketing and social media.

34 Comentarios

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