Ingreso medio mensual por suscripción de TV paga en Latinoamérica en 1T2016

La Organización Iberoamericana de Telecomunicaciones (OTI) nos está brindando algunos datos interesantes sobre la televisión paga, como son los ingresos del sector por país en Latinoamérica, el número de usuarios e incluso el porcentaje de suscripciones por tecnología. Al equipo de le ha parecido pertinente aprovechar los datos para calcular el ingreso medio mensual por suscripción (ARPS, por si usáramos las siglas en inglés) para entender en que mercados este servicio aporta mayor ingreso a los operadores por suscripción. Este es el resultado que sale de los propios datos divulgados por OTI.



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Rafael A. Junquera
Cuenta con más de 16 años de experiencia cubriendo el sector de las telecomunicaciones para América Latina. El Sr. Junquera ha viajado constantemente alrededor del mundo cubriendo los eventos de mayor relevancia para la industria en América, Europa y Asia. Su experiencia académica incluye un BA en periodismo escrito por la Universidad de Suffolk en Boston, MA, y un Master en Economía Internacional en la misma institución.

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    Rafa, no hay posibilidad de error en los datos? En mi país, a saber República Dominicana los operadores ganan mas del doble que el promedio en los demás países?
    Con razón estamos en los últimos lugares en el numero de suscriptores.

    • Rafael A. Junquera

      Hola Jefferson, hicimos uns simplem matemática con las cifras de OTI y dividimos los ingresos trimestrales del país por el número de suscriptores y lo dividimos entre los tres meses del trimestre para determinar este ARPU. Lo que índica claramente es que el precio del servicio en República Dominicana es muy superior, porque genera muchos ingresos con pocos usuarios, y debe haber pocos usuarios porque el servicio es caro relativamente hablando.

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